Gotya · Creative Strategist

The one goal

One goal drives this role: a new winning creative every week.

Angles from data, scripts in the Gotya voice, and a testing matrix that tells us you why a creative won or died.

What you'll own

Full responsibility, from day one.

🧠

Angles and hooks

You mine the community, the comments, competitor ads and our own data for the next angle, per avatar and per awareness stage.

✍️

Scripts and briefs

Hooks, scripts, shotlists and static concepts, written by you, hyped about the rip and dead straight about the odds.

🗃️

The testing matrix

Angles by avatars by formats. Every cell shows what was tested, what won and what comes next.

🎬

The makers

You brief and direct the video editor, social content and our UGC creator pool, and keep the weekly batch on schedule.

📊

Learnings

Every live creative gets a verdict and a lesson in our creatives dashboard, translated into the next round.

📚

The creative playbook

Per offer, the hooks, structures and formats that proved themselves, so new makers produce at level from day one.

Your first 90 days

What stands when your first quarter is done. We agree on it before you start.

The creative testing matrix is live: angles by avatars by formats, with a verdict per cell.
A weekly cadence runs: briefs out on Monday, the batch in the dashboard on Friday.
Every live creative carries a learning that shapes the next round.
A monthly angle list comes out of competitor and community research.

How we measure success

Four real numbers. We set the baseline together in your first month.

New concepts in test per weekHow much fresh material reaches the media buyer.

Win rate of new creativesOn the test rules in our dashboard, not on gut.

Idea to liveHow fast a hook becomes a running ad.

CPA of winners vs the accountWhether your winners actually move the account average.

You have

3+ years of creative strategy or direct-response copy for paid social at a D2C, app or e-commerce brand
A portfolio of ads that won in a testing matrix, and you can explain the numbers and the iterations
You write hooks and scripts yourself and brief editors and creators with shotlists
You know the metrics that steer creative: thumbstop, hold rate, CTR, CPA per creative
Excellent written English, full-time availability, overlap with European hours
Bonus: you edit yourself (CapCut, Premiere) or use AI video tools for fast variants
Bonus: you have briefed UGC creators at scale
Bonus: you understand Pokémon or the wider TCG world, or have ripped packs yourself

What we offer

A young team of collectors, builders and founders who live for this game. We celebrate the wins together and raise the bar every week.

🌎

Work where and when you wantFrom home, a coffee bar or the other side of the world. We steer on results, not on presence.

💰

Market-rate salary plus bonusWith a bonus structure that grows with what you build.

⚡

Straight to the foundersNo management layers, no meeting culture. An idea from today is live this week.

📈

Front row at the growthGotya is one of the fastest-growing TCG platforms right now. You build the machine that takes it further.

Where this leads

Head of Creative, owning the editor, social, the UGC pool and creative strategy across every channel.