Gotya · CRO Specialist

The one goal

One goal drives this role: more rippers who make a first deposit.

A funnel that is measured, a checkout without friction, and a test you ship every two weeks.

What you'll own

Full responsibility, from day one.

📐

The measurement

From landing to signup, first rip, first top-up and repeat deposit. You confirm the analytics stack, define the events and ship a weekly funnel report.

🛒

Checkout friction

Where and why payers drop out, from session recordings and user interviews, ranked by expected impact.

🧪

The experiment cadence

A test on checkout or the first-deposit flow goes live every two weeks, with a hypothesis, a measurement plan and a decision in the log.

👨‍💻

Shipping with tech

You write tickets developers can build straight away, test the release yourself and close the loop.

💳

Wallet and top-up

The first-deposit flow, pack pages, bundles and top-up amounts all get their turn under experiment, including average deposit.

📓

The CRO playbook

Per funnel step: what was tested, what worked, what the next hypothesis is.

Your first 90 days

What stands when your first quarter is done. We agree on it before you start.

The funnel is measured end to end with a confirmed analytics stack and a weekly report.
Checkout friction is mapped and ranked by impact.
An experiment ships every two weeks, logged with hypothesis and decision.
Two or three winning fixes are live together with tech.

How we measure success

Four real numbers. We set the baseline together in your first month.

Free-to-paid conversionRippers who go from free pack to first deposit.

Checkout completion rateStarted checkouts that actually finish.

Experiments per monthHow many tests ship, and how many win.

First and repeat depositAverage first deposit and how many come back for a second.

You have

3+ years of CRO or growth experimentation on an e-commerce, app or fintech funnel with a conversion KPI you owned
You improved a checkout or payment flow and can explain the test, the numbers and the mistakes along the way
Hands-on with analytics and experiment tooling (GA4, Mixpanel or PostHog, A/B tooling, session recordings)
Enough statistics to know when a test is done and when it is not
Excellent written English, full-time availability, overlap with European hours
Bonus: you build prototypes or small front-end changes yourself (HTML, CSS, JS)
Bonus: wallets, top-ups or subscriptions (gaming, fintech)
Bonus: you understand Pokémon or the wider TCG world

What we offer

A young team of collectors, builders and founders who live for this game. We celebrate the wins together and raise the bar every week.

🌎

Work where and when you wantFrom home, a coffee bar or the other side of the world. We steer on results, not on presence.

💰

Market-rate salary plus bonusWith a bonus structure that grows with what you build.

⚡

Straight to the foundersNo management layers, no meeting culture. An idea from today is live this week.

📈

Front row at the growthGotya is one of the fastest-growing TCG platforms right now. You build the machine that takes it further.

Where this leads

Head of Growth Product, owning activation, retention flows and the funnel across web and app.