Gotya · Performance Marketeer (Senior Media Buyer)

The one goal

One goal drives this role: every ad dollar buys a paying ripper.

Real revenue next to Meta's reporting, a testing rhythm you can set your watch by, and a CAC the buyback margin can carry.

What you'll own

Full responsibility, from day one.

🎯

The ad accounts

Meta today, TikTok next. Campaign structure, budgets, daily optimisation and the test campaigns per offer are yours from day one.

🧪

The testing rhythm

A new batch of creatives goes live every week. You apply our kill and winner rules and report what moved on Monday.

📈

Scaling

You scale on creatives and audiences, layer by layer: cold, retargeting, lapsed payers.

🔍

Attribution

Meta reports one number, our own tracking another. You decide on real revenue, per tracking link and per cohort.

🤝

The creative loop

You tell the creative strategist and the editor what wins and why, and ask for the next variant before the current one fades.

📓

The paid playbook

Every rule you set gets written down, so the second media buyer we hire runs on your system.

Your first 90 days

What stands when your first quarter is done. We agree on it before you start.

You run the Meta accounts end to end, without a founder in Ads Manager.
A weekly testing cadence is live, with kill and winner rules applied and reported every Monday.
Every scaling decision is made on real revenue next to Meta's reporting.
TikTok Ads is set up and the first test round is running.

How we measure success

Four real numbers. We set the baseline together in your first month.

CAC per paying ripperPer layer, on real revenue, not on Meta's estimate.

ROAS on real revenueOur own tracking next to Meta's, every week.

Creatives tested per weekHow much new material you push into the machine, and how many win.

Payback per channelHow fast a paying ripper earns back the spend.

You have

3+ years of hands-on Meta Ads for a D2C, app or e-commerce brand, with budget responsibility
You have scaled accounts from test to serious daily spend while keeping CAC in check, and you can walk us through your own numbers
Creative testing at volume: weekly batches, kill and scale rules
You can explain attribution: pixel versus server-side, first-party tracking, cohort versus last touch
Excellent written English, full-time availability, overlap with European hours
Bonus: TikTok Ads or Google Ads next to Meta
Bonus: experience with wallets or top-ups (gaming, collectibles, fintech)
Bonus: you understand Pokémon or the wider TCG world

What we offer

A young team of collectors, builders and founders who live for this game. We celebrate the wins together and raise the bar every week.

🌎

Work where and when you wantFrom home, a coffee bar or the other side of the world. We steer on results, not on presence.

💰

Market-rate salary plus bonusWith a bonus structure that grows with what you build.

⚡

Straight to the foundersNo management layers, no meeting culture. An idea from today is live this week.

📈

Front row at the growthGotya is one of the fastest-growing TCG platforms right now. You build the machine that takes it further.

Where this leads

Head of Paid, owning every paid channel and the buying team behind it.